How TV Networks Monitor Twitter to Observe Audience Engagement

The hit comedy series "How I Met Your Mother" exited to what critics call a standing ovation, receiving 12.9 million viewers and performing its best-ever ratings among 18-49 year olds. Using an "events" appeal, audiences tuned-in with large numbers, rating the show 5.3. Producers of the show and CBS schedulers monitored Twitter all night and read passionate comments. Read more!

Helping reinforce the value of tweeting through an Oscar "Selfie" plug was Ms. Ellen DeGeneres' tweeting of the selfie. It was retweeted nearly 3 million times as of Monday afternoon. While the tweet didn't mention Samsung, the fact it was taken by a Samsung phone was clear on the TV screen at the time. At one point Samsung was getting about 900 mentions a minute on social media, according to Kontera, a company that tracks content on social media sites. Read more!

According to Michael Roston, author of the NYT article about tweets related to the hit Netflix series House of Cards, the number of tweets about the show's second season has grown nearly 10 times compared with previous tweets at this time last season. For marketers and ratings company, social media is one of the latest ways to track viewer engagement with their content. To find out more about how Tweets are a form of user engagement, read on!

Want to learn how to produce content that will catch on with your audience? Check out "Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You."

Hello Everyone, Welcome to our course, Social Media Marketing & Communication. I created this course based on the ever-changing landscape of the internet as it has grown to include a variety of social media applications that impact public relations and marketing. I look forward to working with you to create a dynamic learning community where we all contribute equally to learning more about the impact of social media in our professional lives.