Saturday, April 5, 2014

How TV Networks Monitor Twitter to Observe Audience Engagement

The hit comedy series "How I Met Your Mother" exited to what critics call a standing ovation, receiving 12.9 million viewers and performing its best-ever ratings among 18-49 year olds. Using an "events" appeal, audiences tuned-in with large numbers, rating the show 5.3. Producers of the show and CBS schedulers monitored Twitter all night and read passionate comments. Read more!

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