According to Michael Roston, author of the NYT article about tweets related to the hit Netflix series House of Cards, the number of tweets about the show's second season has grown nearly 10 times compared with previous tweets at this time last season. For marketers and ratings company, social media is one of the latest ways to track viewer engagement with their content. To find out more about how Tweets are a form of user engagement, read on!

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Hello Everyone, Welcome to our course, Social Media Marketing & Communication. I created this course based on the ever-changing landscape of the internet as it has grown to include a variety of social media applications that impact public relations and marketing. I look forward to working with you to create a dynamic learning community where we all contribute equally to learning more about the impact of social media in our professional lives.